Growth Marketing Lead is the engine of Woodstock’s user growth. You own the strategy and execution to bring Woodstock to millions of everyday investors across Japan — driving user acquisition, activation, retention, and referral at scale. You’ll have the autonomy to build the growth function from the ground up, and the accountability that comes with it. You’ll sit at the intersection of marketing, product, and data — owning business-critical metrics like user growth, trading volume, and retention. If you’re excited by the idea of owning growth at a company that could redefine how millions of Japanese people invest, this role is for you.
Responsibilities
- Growth Strategy & Execution
- Design and execute an integrated growth strategy spanning acquisition, activation, retention, and referral
- Own core growth KPIs: CAC, LTV, DAU/MAU, trading frequency — and drive relentless improvement across all of them
- Manage a portfolio of paid (Meta, Google, Youtube, etc.) and organic (SEO, social, community) channels
- Partner with the product team to build growth loops into the product: onboarding flows, referral mechanics, push notification strategies
- Lead A/B testing programs and translate data into product and UX improvements
- Drive App Store Optimization (ASO) to maximize organic discovery and downloads
- Design and execute a content strategy (SEO blog, social, video) that resonates with Japanese retail investors
- Build Woodstock’s brand presence and fan community on X (Twitter), TikTok, and YouTube
- Develop influencer and media partnerships to amplify reach and credibility
- Build out the growth analytics infrastructure to measure ROI across all channels
- Prepare growth performance reports for leadership and investors
- Conduct user research and qualitative interviews to surface insights that inform strategy
- Hire, develop, and manage a growth marketing team as we scale
- Manage relationships with external agencies and freelancers
Requirements
- Have passion
- 3+ years of experience in growth marketing, digital marketing, or product marketing
- Proven track record of driving growth for a consumer-facing mobile app or digital product
- Hands-on experience managing paid acquisition channels (Meta Ads, Google Ads, etc.)
- Data-driven mindset — you run fast hypothesis → execution → measurement cycles
- Fluent Japanese (for user-facing content and community management)
Nice to haves
While not specifically required, tell us if you have any of the following.
- Experience in fintech, financial services, or investment products
- Background in SEO and content marketing
- Experience building a marketing function from scratch at an early-stage startup
- Proficiency with SQL or analytics tools (Mixpanel, Amplitude, etc.)
- Personal interest in investing and personal finance
