toridori is an influencer marketing company built around a simple idea: the age of mass media is giving way to the age of the individual. Through our matching platforms—toridori marketing for brands and toridori base for creators—we’ve facilitated more than one million PR collaborations. Founded in 2016, we listed on the Tokyo Stock Exchange Growth Market in 2022. Today, the group has around 136 employees, with headquarters in Shibuya, Tokyo, with our QA team working from our Niigata office.
AI is part of everyday work
AI tools like Claude Code and Devin are standard parts of our development workflow, not experiments. In QA, deliverables such as test cases are now created primarily by AI as standard practice. We also offer an AI research subsidy, allowing engineers to explore new tools at the company’s expense.
A compact engineering organization
Product development is driven by a team of about 20 engineers using Node.js, Ruby, Go, TypeScript, React, and AWS. In 2025, we established a dedicated QA team in our Niigata office, which collaborates with the Tokyo team every day via Slack and Google Meet.